What Are Cookies and How We Use Them

Cookies are small text files that websites place on your device to remember information about your visit. At marnuvethora, we use these digital breadcrumbs to create a more personalised experience for our family business community. Think of them as helpful notes that remind us of your preferences and settings.

When you visit marnuvethora.com, our servers automatically recognise returning visitors and can tailor content to match your interests in family financial planning and business management. This isn't about surveillance – it's about creating a smoother, more relevant experience every time you return to our platform.

How Our Tracking Enhances Your Experience

Beyond simple cookies, marnuvethora employs various tracking technologies to create a comprehensive understanding of how our platform serves Australian families in their financial journey. These technologies work together to build a picture of user behaviour that helps us refine our educational content and platform functionality.

• Session Recording: We occasionally record anonymous user sessions to identify areas where visitors might struggle with our financial calculators or educational tools. This helps us spot interface issues and improve usability for families managing their finances.
• Heat Mapping: By tracking where users click and scroll, we learn which sections of our financial education content are most engaging and which might need clearer presentation. This is particularly valuable for our family business resources.
• Cross-Device Tracking: When you access marnuvethora from your phone, tablet, or computer, we can recognise that it's the same person and provide consistent experience across all your devices. Your learning progress and preferences sync seamlessly.
• Behavioural Analysis: We analyse patterns in how users navigate through our educational content to create more intuitive learning paths for families exploring financial literacy and business management topics.
• Performance Monitoring: Our tracking helps identify slow-loading pages or technical issues that might frustrate users trying to access our financial planning tools or educational resources.

Data Retention and Your Control

Understanding how long we keep your information is crucial for maintaining trust in our family business community. Different types of data serve different purposes and therefore have varying retention periods based on their function and legal requirements.

Third-Party Services and Data Sharing

marnuvethora works with carefully selected third-party services to enhance our platform's functionality and provide you with the best possible experience. These partnerships involve limited data sharing under strict contractual agreements that prioritise your privacy and security.

Our analytics partners help us understand user behaviour patterns, while our content delivery networks ensure fast loading times for our financial calculators and educational videos. Payment processors handle transaction data securely, and email service providers manage our educational newsletter subscriptions.

We never sell your personal information to third parties. Any data sharing occurs solely to improve your experience on our platform or to provide services you've specifically requested, such as receiving our family business newsletter or accessing premium educational content.

Your Rights and Choices

As a member of our marnuvethora community, you have comprehensive rights regarding your personal data and how we use tracking technologies on our platform. These rights are designed to give you complete control over your information and privacy preferences.

You can request access to all data we hold about you, ask for corrections to inaccurate information, or request complete deletion of your account and associated data. You also have the right to data portability, meaning you can request a copy of your information in a machine-readable format.

Additionally, you can object to certain types of data processing, particularly for marketing purposes, and you have the right to restrict processing in specific circumstances. These rights are available to all users, regardless of their location, as part of our commitment to transparent and ethical data practices.